BRAND
EXPERIENCES

A reinvention of brand and experience—Dreamforce blends nature and technology into a uniquely immersive environment.

Felix Baumgartner broke world records. I helped Red Bull transform the moment into an experience, culminating at the Smithsonian.

Beats launched big with a prime NYC SoHo pop-up retail store that drew crowds and stayed open for years long after launch.

Partnered with Nike and college football to launch high-impact gear nationwide using a modified army vehicle and trailer on tour.

Creative directed and designed the McKesson Vision Center refresh, reimagining the space after a major business realignment.

Created an immersive meet-and-greet with live models to spark retail buzz and drive excitement for the launch of a new Ken doll.

We transformed a brand-new RV to take the CP3 shoe on a nationwide test tour—cutting, customizing, and bringing fans inside.

Let’s bring nature indoors at Connections, the annual event for digital marketing, commerce, and customer experience.

Led Adobe’s Photoshop-only San Francisco pop-up from concept through execution as a live summer experience running over 30 days.

It began with a “go for a hike” idea and became TrailheadDX—the first developer-only conference in Salesforce history.

Beats by Dre energized Tampa Pro with Lil Wayne, skateboarding culture, live performances, and a bold, high-impact sponsorship.

Admins, Developers, and Architects explored automation and innovation at TDX—Salesforce’s must-attend annual developer conference.

Chicago ran green at the Shamrock Shuffle as thousands filled the streets, celebrating Irish pride and gearing up in Nike style.

Launched a new global presence delivering mission-critical cloud, security, and infrastructure services worldwide.

Designed Ecolab’s ProStart party with the NRA, featuring top culinary talent, standout bites, and unbeatable company.

Jason Lester needed a sprinter van, 100+ tour stops, and the support to power his run and ride across the country.

Transformed Red Hat Summit with an immersive floorplan showcasing Linux, open source, hybrid cloud, and automation.

Led Microsoft Store launches, product rollouts, and in-store campaigns plus OOH campaigns across the country nationwide.

Helped Elastic create an engaging environment where employees give back, and power real-time search and security.

Designed an immersive Jordan XX8 launch blending interactive basketball trials, digital storytelling, and brand heritage design.

Led Apple’s holiday event from RFP to launch, creating new concepts and an AI-powered activation for 30,000 guests.

Beats by Dre launched in Times Square with immersive photo moments, celebrity appearances, and headphones glowing 360 degrees. VIP

Led creative development for the Developer Zone at Google Next, delivering an engaging, hands-on experience for attendees.

Beats launched Studio headphones and the Pill, creating an immersive environment to bring the products and brand to life.

A bold mix of logo designs from past to present, blending fresh ideas, timeless marks, and experimental identities together.

My 3D skills live in SketchUp, paired with leading and collaborating alongside a global team of talented 3D designers worldwide.

A collection of branding work across multiple companies—spanning diverse products, styles, and bold brand expressions.

A collection of graphic design—custom visuals, bold ideas, and creative expressions across brands and platforms.

The retail launch needed a bump...a bump across the road to a mobile tour. Retail went huge, but we took the juice on the road.