NIKE RISE ABOVE

Chris Paul’s signature shoe got a full-scale reinvention—and we matched it with an experience just as bold. We gutted a brand-new RV and transformed it into a rolling shoe museum built for hands-on trials, digital engagement, and skill-based challenges. Fully outfitted with every shoe size, gear for all ages, and wall-to-wall CP branding, the experience toured coast to coast, stopping crowds and letting athletes of every level put the product to the test.

I served as Creative Lead and 3D Lead, driving the concept, spatial design, and all graphic systems from vision through execution.