REBRAND OF DREAMFORCE 2014-2022

Creative Director | Experience Designer | Strategic Thinker | Team Leader | Budget Wrangler | Builder

As one of creative directors for Dreamforce for over six years, I led the creative direction for the Developer Zone and multiple business groups across the Dreamforce campus. What began as a focused blend of technology and nature evolved into a defining visual language—expanding from a single zone to influence the overall conference look and feel, and ultimately contributing to a broader rebrand of Salesforce. Through graphics, illustration, UI/UX, architecture, interior design, engineering, and storytelling, I helped unify the experience into one cohesive vision.

Dreamforce is Salesforce’s annual flagship conference, bringing together Trailblazers from around the world to learn, connect, give back, and explore the latest in industry innovation.