TAMPA PRO

Beats by Dre amped up Tampa Pro with the energy of skate culture, live performances, Lil Wayne, and a full-throttle brand takeover—and I led the creative behind the experience.

I concepted and designed a multi-zone activation that took over The Bricks and surrounding spaces, building everything from athlete lounges to public-facing engagement moments. We delivered meet-and-greets, press moments, autograph sessions, live art, illustration experiences, and high-impact giveaways—all wrapped in bold Beats branding.

The result was a high-visibility sponsorship that immersed pros, celebrities, and fans in the world of Beats and made the brand impossible to miss across Tampa Bay.