NIKE JORDAN XX8

Nike was launching a new shoe, the Jordan XX8, and needed a kick-ass experience to launch with it. What we (MKTG and I) developed was a basketball experience unlike any that had been done before. A glowing floor shuffle, an illuminating obstacle course, and a jump ramp led up to a 135 degree camera set-up which took pictures of the participants jumping towards the coolest dunk of their lives! The event was a success with athlete appearances, retail displays, a walk of history fame, all of which piggy backed with Michael Jordan’s birthday and the NBA All-Star game. Houston hosted one of the best Nike shoe trial events ever!