SALESFORCE CONNECTIONS

As Creative Director, I led the end-to-end creative vision for Salesforce Connections, shaping the experience from strategy through execution. I was both a leader and a hands-on designer—defining customer journeys, developing floorplans, and directing graphics, 3D environments, and UI/UX across the event. From custom architectural builds and branded spaces to interactive gameplay, digital platforms, and large-scale graphic production, I unified every touchpoint into a cohesive, multi-day experience tailored for modern digital marketers.

Salesforce Connections is the can’t-miss event for growing customer love, bringing together marketers to learn, connect, have fun, and give back. The experience spotlights Salesforce’s Digital 360 ecosystem—Marketing Cloud, Commerce Cloud, and Experience Cloud—through cutting-edge content, immersive environments, and interactive storytelling that highlight new strategies to increase efficiency, improve performance, and elevate customer experiences.