MATTEL EVERYONE NEEDS A KEN

As Creative Lead, I helped bring the “Everybody Needs a Ken” campaign to life by shaping the experiential concept, visual language, and on-site execution. I directed the look, staging, and consumer journey—transforming a playful brand idea into a highly shareable, real-world moment designed for both live interaction and social amplification.

Activated on Valentine’s Day in Times Square, New York and The Grove in Los Angeles, the campaign invited fans to meet Ken in person. Life-size Ken boxes, styled models, professional photography, and built-in social sharing turned the experience into a viral pop-culture moment that extended far beyond the street and into social media.