ADOBE PHOTOSHOP AND YOU

As Creative Lead, I shaped the concept, environment, and experience for Adobe’s Photoshop & You pop-up—translating the Photoshop brand into a physical, hands-on destination. I designed the space, visitor flow, and interactive moments to support workshops, photo walks, expert talks, and live creation, ensuring the environment encouraged learning, experimentation, and community engagement around digital imaging.

Hosted at 550 Sutter Street in San Francisco in summer 2011, Photoshop & You was a temporary public pop-up celebrating the iconic Photoshop brand. The experience brought together photographers, industry influencers, and Adobe product teams through free how-to sessions, photo walks, and an Extreme Imaging Lab that showcased Photoshop’s creative power in real time.