NIKE PREPARE FOR COMBAT

I worked with the Nike Athletic Training group to launch a mobile campaign in order to promote Nike Pro Combat and the custom uniforms designed for the 2009 BCS conference finals. The creative was focused around the brand message “Prepare for Combat” in which we designed a military truck along with limited edition ‘ammo’ cases housing exclusive Nike apparel for each team. I was Creative Director and hands-on designer on the mobile vehicle, all support graphics, and overall strategy around the nationwide tour.