TIMES SQUARE

#SHOWYOURCOLORS Beats by Dre took over Times Square with a high-voltage launch filled with celebrity drop-ins, massive visuals, and headphones glowing across every screen. I led the creative thinking and hands-on execution—ideation, design, 3D, fabrication—to build an immersive photo experience at the heart of it all.

We shot portraits of everyday people, transformed them into larger-than-life visuals, and blasted them across the towering digital canvases surrounding Times Square. The result: a takeover that turned the general public into heroes and made Beats feel truly unstoppable in the city that never sleeps.