SALESFORCE TRAILHEAD DX

As Creative Lead, I defined and evolved the creative vision for TrailblazerDX—beginning with a simple idea and transforming it into one of the world’s largest Salesforce developer conferences. Starting as a single zone within Dreamforce, I helped grow the experience into a standalone, annual event with a distinct identity and purpose. TrailblazerDX is now Salesforce’s only official event dedicated exclusively to technical professionals, uniting a global developer community around its expanding product ecosystem.