APPLE HOLIDAY CONNECTION

As Lead Creative Director and 3D Designer, I developed and brought to life a new strategic vision for Apple’s annual holiday celebration—spanning 13 nights and welcoming over 30,000 attendees across the Cupertino and Austin campuses. I proposed a unifying theme centered on connection, celebrating togetherness and shared experience during the holiday season.

The environment was designed to spark discovery, interaction, and delight—anchored by immersive, high-impact photo moments wrapped in sequins, reflection, and light to encourage play and social sharing. A signature AI-driven activation invited attendees to actively participate by generating personalized constellations, blending human input with technology to create a collective, ever-evolving artwork. The result was an engaging, emotionally resonant experience that brought people together and transformed the holiday party into a memorable, connective moment at scale.