MICROSOFT STORES

I led Microsoft Store launches, product rollouts, and nationwide in-store and out-of-home campaigns at a truly global scale. Partnering with a large, multidisciplinary team of designers, production artists, and producers, I drove creative direction and execution excellence across Microsoft retail environments throughout the country. I spearheaded new holiday campaigns from concept to launch—designing fresh creative assets, directing photoshoots, and building advertising systems that worked seamlessly across storefronts, interiors, and large-format OOH. The work spanned multiple product lines, including Surface, Microsoft 365, Xbox, Windows Phone, and laptops, delivering cohesive, high-impact experiences that brought Microsoft’s ecosystem to life everywhere customers engaged with the brand.