SALESFORCE TDX

As Creative Lead, I carried TrailblazerDX from its early days as TrailheadDX into its next era as Salesforce TDX, evolving the event year after year as it scaled in size, scope, and influence. With the same core creative responsibilities—experience strategy, attendee journeys, environments, and storytelling—I adapted the vision to larger venues, broader programming, and a rapidly growing global audience. Salesforce TDX is now the definitive event for technical Salesforce professionals, bringing the developer ecosystem together at unprecedented scale.